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Marketing campaigns and trailers

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UTM conventions that stop your analytics turning to mush

UTM conventions that stop your analytics turning to mush

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4 min read
The Open-Source AI Marketing OS I Am Building in Public

The Open-Source AI Marketing OS I Am Building in Public

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5 min read
Your Documentation Is Your Funnel (And the One Page Nobody Writes)

Your Documentation Is Your Funnel (And the One Page Nobody Writes)

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4 min read
How to Audit a Brand’s Visibility in AI Answers

How to Audit a Brand’s Visibility in AI Answers

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4 min read
I Built a Restaurant Lead List for My Agency in 10 Minutes with UberEats Data

I Built a Restaurant Lead List for My Agency in 10 Minutes with UberEats Data

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4 min read
El ratio que nadie te dice: Construir un SaaS es 30% código y 70% todo lo demás

El ratio que nadie te dice: Construir un SaaS es 30% código y 70% todo lo demás

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3 min read
I Tracked Every Visitor for 24 Hours. A 1975 Biology Paper Explained the Results.

I Tracked Every Visitor for 24 Hours. A 1975 Biology Paper Explained the Results.

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6 min read
I built an MCP server so Claude can run my Google Ads accounts (and what broke along the way)

I built an MCP server so Claude can run my Google Ads accounts (and what broke along the way)

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4 min read
Everyone says submit to SaaS directories so AI finds you. I measured 172 citations across 4 categories. Directories got 1.

Everyone says submit to SaaS directories so AI finds you. I measured 172 citations across 4 categories. Directories got 1.

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4 min read
Working on a platformer where the enemy isn't spikes, it's light

Working on a platformer where the enemy isn't spikes, it's light

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2 min read
Build a Content Scheduler for Social Media

Build a Content Scheduler for Social Media

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5 min read
Free Downloads Can Prove Interest. They Do Not Prove Paid Intent.

Free Downloads Can Prove Interest. They Do Not Prove Paid Intent.

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3 min read
How to tell an ad experiment is unwinnable before you run it

How to tell an ad experiment is unwinnable before you run it

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5 min read
The Distribution Gap Killing Early-Stage AI Startups.

The Distribution Gap Killing Early-Stage AI Startups.

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3 min read
What You Need to Know About AI Content Generation Before Sending a Prompt

What You Need to Know About AI Content Generation Before Sending a Prompt

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4 min read
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